Thoughts on how to enjoy... rather than endure... your book launch

‘Book Launch?’

Well, that’s not going to happen.

And thus it was for months. The text was finished. The cover was finalised. My novel was going out into the world. But a launch? The thought was terrifying.

Who would come? What would I say? Wasn’t writing it enough? When friends asked about the launch, they did not understand my reticence. Hardly surprising. I didn’t either.

But as the whole process approached the end, it became increasingly difficult to ignore my feelings. Why was I so scared? Fear of ridicule, of an empty room, of being out of my comfort zone – who did I imagine I was to think I could write a novel?

Slowly I became aware there were two separate fears: the fear of publishing at all, and the fear of the launch. I kept telling myself I could pull out and leave the completed text in a drawer to be published after I had shuffled off this mortal coil. (Yes, it was that extreme.)

Then one day I was having lunch with a close friend, and I was (yet again) talking of how this whole process terrified me. I had wanted to write a novel. My ‘critical readers’ had seen it in draft form, and encouraged me to keep going. I never for a moment considered how terrifying the next stage of going public would be. 

My friend listened to me and then said, ‘OK don’t do it. But stop going on about it. However if you don’t do it, for the rest of your life every time you read a book you enjoy, remember that writer had the courage to something you didn’t.’

I stared in horror at this harsh, but kindly meant, statement. The die was cast. I had to do it. To not was giving in to my fear, and that I could not imagine living with.

And so the publication and the launch were set in motion. Each day I told myself I could still turn back, but by then I knew this had become my mantra to keep going. Even as I approached the launch, I regressed. I could hide under the table. I could just not turn up. But the adverts were out and the tickets were selling. Now it was everyone else’s fault it was having to happen.

It is quite amazing the mental lengths I went to in order to avoid facing the terror of the empty room or the audience – which indeed was worse?

It was not as if I was unused to speaking in public. I had been doing it for decades. But that had always been fact based. This was ME.

The only way I would manage was to prepare. Years in professional negotiations had taught me never to go into a meeting ill-prepared. Work out what I might be asked and have answers ready. Think of the worst scenarios and be prepared with responses. Not a flip, trite answer but one carefully thought out. Think of what I want to be asked, and have these answers ready also. Prepare the words to convey tone and passion. 

‘How much of your book is autobiography?’

My answer with a warm smile. ‘That is for me to know and you to wonder.’ Certainly some of it is autobiographical, but much of it is fictionalised. If readers can’t distinguish, then I have done it right.’ Then a change of tone. ‘Aren’t all novels to some extent autobiographical? How much of Lizzie Bennet is Jane Austen? Is Pip’s terror of Magwitch in the opening chapters of ‘Great Expectations’ Dickens’ terror as a child alone in London?’

I was able to answer and divert. I could use argument and tone to carry my audience.

In the end, I have to say I enjoyed the event. I felt almost sorry when it was over. 

Next time I will look forward to it. 



Need help preparing your book for publication like Margaret? I offer a full range of editorial, book production services and typesetting services.


Gifts for writers at all budgets

 
 

So, you have a writer in your life and you’d like to acknowledge their creative passion in your gift-giving? This is a hugely exciting opportunity for a personalised and thoughtful gift - from notebooks to delight an author to time and space for their writing and even support in moving their author career to the next level.

I’ll start with a gift that might be a splurge, perhaps for a special birthday, and show all the little writers’ gift-giving ideas that cascade from that.

A writing retreat

Make the author in your life ecstatic with time and space to write. You could book an organised writing retreat (Scotland’s creative writing centre Moniack Mhor runs a wide range of writing retreats, set in the breathtaking Scottish Highlands), pledge to sponsor the writing retreat of your author’s choice, or put together a DIY writing retreat by blocking off time for the writer in your life to escape usual duties. You could book a special place for this or create a cute writers’ nook at home. Some of the gifts below such as a book on the craft of writing or a tech gift to make your writer’s life easier could help to set the scene. And some delicious refreshments to your author’s preference, of course. (You might even theme these to what your author is writing, if you are familiar with it. Imagine surprising your writer of historical fiction with a feast from the past or a memoir writer with a treat from their childhood. Awakening the senses is an excellent component of any writing retreat.)

But it doesn’t have to be elaborate. Time is the number one block to completing a writing project, so showing support by gifting this is sure to be a winner. 

A tech gift to make your writer’s life easier 

Something good happened to my writing when I invested in a second monitor for my desktop computer. I now often work with a rough outline on one side and my work-in-progress on the other. My productivity has increased and I wonder why I didn’t do this years ago. Perhaps there is a tech-based gift that will similarly improve your writer’s life. Here are a few suggestions.

  • A noise-cancelling headset. This could be a great way to block out distractions and focus on writing. A writer can wear it when working in a noisy environment, or when they just need some peace and quiet.

  • A standing desk. This can help to improve your posture and reduce fatigue, which can make it easier to write for long periods of time. I've found that I'm more productive when I'm standing up, so this is a great option for me.

  • A Kindle Paperwhite. This e-reader is perfect for reading and writing on the go. It has a long battery life and a comfortable display. I love being able to take my Kindle with me wherever I go, so I can always have a book to read or write in.

A book about writing

Books about the craft of writing can make a popular gift for writers. My writing handbook ‘52 Dates for Writers’ is based on the prompts and exercises I set my writing mentees and invites the reader to escape their desk to write. Why not suggest the recipient takes a day out to complete one of the writing retreats?

Other popular writing books include Julia Cameron’s ‘The Artist’s Way’, the ever helpful ‘Writers’ and Artists’ Yearbook’ industry directory (complete with articles on writing plus the contact details of publishers and agents accepting manuscript submissions) or ‘Hart’s Dictionary for Writers and Editors’.

Or why not consider a subscription to a writing magazine such as MsLexia, bringing a little writing joy to your writer throughout the subscription period?

Not sure what to plump for? A book voucher is a perenially popular gift for writerly types. 

Professional editorial or literary consultancy services

Perhaps you’ve noticed that your writer would really like to work with an editor or writing mentor. It’s worth making contact with industry professionals to see what giftable packages they might be able to offer. For ‘big zero’ birthdays, I’ve previously put together one-off publishing consultations, writing mentorships, editing packages and gift vouchers for any of my professional services supporting people in developing their manuscripts and writing careers. These have been accompanied with a signed copy of ‘52 Dates for Writers’, for something to give on the day.

Writing Organisation Membership 

Perhaps your writer would like to join a writing organisation but can’t usually justify the cost or has been too busy to set this up. Organisations such as The Society of Authors and the Alliance of Independent Authors offer a host of benefits to their members and can inspire new paths in a writing career.

A writing workshop

Check out the writing workshops in your local area as a first port of call. This has the added bonus of putting your writer in contact with other local authors. Online workshops are also available.

Visit to a book festival

A ticket for an event at a local book festival or a short break at a book festival such as The Edinburgh International Book Festival can be a memorable gift. Scotland’s book town Wigtown can also make a charming visit at any time of the year. Or for a children’s writer what about a visit to the home of an author such as Moat Brae, home of Peter Pan author J.M. Barrie?

Writers also love…

Notebooks, pens, quirky post-it notes to help organise their ideas. A voucher for a local coffee shop with a notepad and an invitation to take a writing date can also impress.

The Literary Gift Company is full of book-themed gifts, or consider supporting one of the national libraries by browsing their online shops.

I hope this helps you to treat the writer in your life. For all of the above gifts, it’s important to know your writer - do they need you to let them volunteer information about their writing progress, or would they value your continued interest in their writing?

If I missed anything or you’d like to tell me how these worked out, please drop a comment below. 


Interested in a gift voucher for my editing, literary consultancy or book-production services or a signed copy of ‘52 Dates for Writers’? Click the link and drop me an email.

Mindset Secrets of Successful Self-publishers

Resilience

In publishing, things will go wrong. You’ll have ordered a batch of books for a signing and some will turn up imperfectly printed. You’ll have announced your launch and spot a typo or inconsistency you’d thought you’d eradicated. One day you’ll pull up your product page and spot a one-star rating. 

Take a deep breath and remember it is all par for the course. Send photos of the damaged or poor-quality stock and wait for your replacements. Fix that typo and re-upload the files, glad that print-on-demand makes this possible. Offer some review copies to some readers who seem a good fit for your book and then look up the low-star reviews for famous authors or your favourite restaurant; you’re in good company. 

You can build resilience into your publishing schedule by ensuring you’ve allowed a good margin of error. Unless for an exceptional reason such as tying in with a seasonal event, avoid rushing your book launch. You need time to iron out any little issues – such as making sure the book is available via all distribution networks, all appears as you would expect it to on the book’s product pages, and you’ve had time to check several versions of the text so you’re as sure as you can be that the text is in good shape.

You can also make sure your publishing workflow doesn’t cause additional work or cost you money if mistakes are spotted later in the process. For example, Amazon doesn’t charge for re-uploading files so you can do this multiple times and print proofs before uploading to Ingram Sparks, where there is a fee for file revision. (Though if you do find yourself needing to revise a file already available on Ingram Sparks, do check for a discount code on the company’s social media etc. and investigate organisations such as the Alliance of Independent Authors, which often offer a free Ingram Sparks revision code with their membership.) Getting a ‘perfect’ version on Amazon and then uploading on Ingram Sparks also avoids unnecessary admin time, ensuring you are not making changes on two platforms where possible.

Adaptability

What worked for one book or author or for you publishing five years ago may not work today. Keep learning. Keep trying new things. 

In terms of the publishing process, if something is not working as you expect do get in touch with the help desk on Amazon or Ingram Sparks and leave time in the process for this communication.

When marketing your books, tune in to what is bringing success to other authors and be sure to monitor the impact of any action you take, so you can build on what is working well and realise when you need to test a new strategy.

Vigilance

We can so want our books to be successful that we can take unwise action or be susceptible to companies offering a quick fix for our book- marketing or production needs. It takes time to create a quality product and the professionals you work with will have a turnaround time and the processes to reflect this. It isn’t possible to build an author brand overnight and large sums of marketing spend is generally unwise. I’ve seen examples of authors I’ve worked with landing an article in a suitable publication (fantastic!) but then being sold an advertising slot to accompany it at a cost highly likely to exceed any potential earnings from books sold (not so good). Or invest a substantial amount of money in a single book review, when no single piece of promotion is likely to have enough impact to make the cost financially sensible.

Ideally, starting out with marketing action that is low-cost and low risk will allow you to assess how your book sales can be impacted – and to see that no one action will carry your book so far that the work of promoting it is done. Promoting your book(s) will always be an ongoing task – and one requiring a multi-pronged approach. A radio interview, ongoing Amazon ads, author events and a relatable author newsletter can all work together as part of a low-cost, low-risk strategy. Larger marketing spend such as inclusion in a Bookbub promotion can come once the book is established – with strong reviews, optimised product page and a clear readership.

Patient persistence

It takes time to see trends in how your books are selling. Knowledge is power and adding new books and formats to see what works best over time is the key to building a successful author career. One book can be multiple products: standard print, large print, ebook, hardback, audiobook, box set. Different formats can find different audiences – and once you see which are most successful, you can see where to focus any advertising spend. More books in more formats increase the chances of your books being discovered by new readers and also add to your authority as an author. A reader can feel in safer hands when they see an author new to them has a catalogue of books and formats. In practice, this can mean balancing time to create new work as an author with time to ensure you are exploiting all the formats available in the works already published.  


If you’d like expert support in publishing your books, contact Claire Wingfield and her team. 

or find out more about Claire Wingfield’s Self-Publishing Assistant Services.


Promoting The Ralph Story – My Search for The Lady of Shalott


Martyn Bradley’s memoir The Ralph Story – My Search for The Lady of Shalott is the true story of his lifelong quest to find his birth family. Published to great success in March 2022, I wanted to talk to Martyn about his early promotional appearances.


Martyn – congratulations on the success of your launch! I know you’ve had a busy weekend travelling to the BBC studios in London to talk about the book, and your story. Can you tell us a little about how this was set up?

My daughter Abi emailed BBC Radio 4’s Saturday Live and they very quickly came back to us – with an invite to be on the show the following week! This was much faster than I could have dreamed of, but of course we were delighted to travel to Broadcasting House. 


What preparation did you do for the interview?

Apart from a phone call from the Saturday Live producer, Corinna Jones, none whatsoever. The idea of the segment is for the conversations to be totally spontaneous, so even when us three guests met for coffee before the show, we were told not to talk about what we would cover in the show.

However, we were told there was going to be a question about a slapstick moment asked by Les Dennis and could we all have one up our sleeve for this.


Were you nervous about appearing on a live radio show with c.2.4 million listeners?

I’ve enjoyed a lifetime as a musician playing on big stages, so this didn’t faze me – although of course the emotion of my story came through in the recording. It’s my life story, so the easiest and most natural topic for me to talk about – though it does always stir the emotions.

I do have empathy with people who might find such a situation more daunting. After my stroke three years ago, I have actually given up live music performance as one of the legacies of the stroke was a sudden inability to hold a tune in my head. (The other has impacted my spelling – I know the answers to crosswords, but can no longer spell them!)

Anyway, performing music live – which once came so easily to me – has now become overwhelmingly stressful. The experience has changed my outlook on performing. Talking about the book is a different matter as that story is part of me and telling it feels as natural as breathing.


Have you been able to see the impact of the radio feature?

Yes, we were delighted to see the book go up to the top 300 of all books sold on Amazon, and for it to achieve number 1 best-seller on Amazon in the category of Adoption and top 5 in Memoir – which I’m told is a tough nut to crack. The BBC have highlighted it as a clip of the week and mentioned possibly using it as a World Service feature also. I have some more coverage in the press next week and look forward to seeing the impact over time. For all the people involved in the book, it’s just been wonderful and very emotional to see its success – and for what began as a project ten years ago to finally be a physical product. 


Thanks so much, Martyn. It’s been a pleasure working with you and your family on this, and I wish you and the book continued success.

I want to thank you for all your efforts in producing this, Claire. I wouldn’t have known where to start with the technical aspects and nitty gritty of publishing!  


Listen to Martyn’s interview here: https://www.bbc.co.uk/sounds/play/p0bxphfp




My Audio Journey with Habitat Man

Having worked with D.A. Baden on the publication of her novel, Habitat Man, a hugely enjoyable romantic romp which expertly incorporates pragmatic and thought-provoking eco-solutions thanks to Habitat Man’s new business venture, I invited her to tell us a little about her experiences making the audiobook.

The Decision

If you’re reading this then, like me, you’ve probably heard people talking about audio being a growing market. That may be, but personally I’d been put off by the cost and also by the worry that people listen to audiobooks while doing other things. What if, just at a crucial moment in a plot, the listener is distracted by someone tooting their car while driving or walking to work, or by the kettle boiling as they make tea, and then they miss a crucial set-up or payoff, or key moment? 

At the book launch for Habitat Man, I changed my mind. A few people had offered to read out their favourite extracts, and I said yes to them all, assuming several would drop out, but all ten turned up prepared to read. I worried it would be too much, but they chose different sections and they all had their own way of reading and I found myself laughing at bits I hadn’t realised were funny, and tensing up on parts I hadn’t realised were exciting. Hearing my words in other people’s mouths, subject to their interpretations, was an eye-opener. That was my first realisation that writing a book wasn’t just about my voice. It was about what the reader brought to it as well – it’s a two-way thing. 

Choices

The next day I did some online research and decided on Audible. I’d listened to a great talk by Findaway Voices who were moving into the field, but at the time they were still months away from being able to offer what Audible could offer – a platform where you can find narrators, set up contracts and sell your book all in one place. I decided I wanted an audio book right now (such is my temperament) so I signed on the dotted line and submitted a script for narrators to read. I settled on a payment per finished hour rather than royalty payments. I don’t know if that is the Holy Grail for narrators, but I had more auditions than I knew what to do with. Several were easy to exclude as they had American accents or overly posh English accents, but when narrowed down to all the possibles, I still had too many to choose from. In hindsight, possibly I could have offered a lower price – I offered $100–$200 per finished hour, but bearing in mind my perfectionism, I had an inkling they’d earn it!

My book has several male and female voices, so the final list comprised those who could manage a variety of voices – my friends all contributed their views and we narrowed down to three, and in the meantime five more narrators had submitted auditions. I didn’t want to waste narrators’ time, but it seemed I couldn’t turn it off until I’d made a firm decision. I felt really rushed, then a last audition came in, and that was it – his voice was warm caramel in my ear, and he managed all the characters perfectly, except my comic sidekick – a northern lesbian called Jo. But to be fair, none of the others had quite captured her to my satisfaction either. His name was Matt Coles, I signed him up and we were off.

There was lots I still didn’t know about what we could expect from each other – although I admit I didn’t have time to read through the copious instructions Audible provides – but Matt was an experienced narrator and was happy to talk me through how it worked. I sent him the script, he sent me recordings chapter by chapter, I agreed them or sent them back to amend, then when we’re all happy he does all the production bit, and when it’s done I pay. It’s a good deal for the writer – the narrator gets nothing until the writer is satisfied.

Listening 

To hear the words I’d written come to life in the voice of a professional narrator blew me away. However, it made me acutely aware of where my writing wasn’t as polished as it could have been and repetitions of words jumped out at me when listening that I hadn’t noticed when reading it through. Matt was endlessly patient when I took the opportunity to rewrite such sections (I re-issued a slightly more polished version of the book after the process). Matt had made it clear that any mistakes or misinterpretations he made were down to him to rectify, but I had no right to ask him to redo bits just because I now heard how I could make them better. He showed an enormous amount of goodwill in doing this without complaint. 

Sometimes it was a chore listening to each chapter several times. It was hard to find time, but I’d set him a deadline as part of the contract, so I needed to get back to him with my approval or amendments in reasonable time. I hadn’t realised that a tight deadline for him meant hard work for me too, but I was keen for it to be ready by Christmas, and that we didn’t quite make it was entirely my fault.  

So every dog walk or potter around the house was accompanied by my listening on headphones. I suspect I was a bit of a nightmare, because wherever Matt had changed a section, because of a revision I’d requested, when I heard it again I could always hear the join – it would jump out at me as being incredibly obvious and jarring. I recruited my partner to listen – and he couldn’t hear it. ‘How can you not hear it?’ I’d shriek. ‘When he says, “bat box” it’s in a completely different sound!’  He’d shake his head and I’d put it down to his poor hearing. I’d ask my son’s girlfriend – she noticed nothing. I felt like the boy in the Emperor’s New Clothes – how can I be the only one that hears it? I asked my son – hard to pin down, but worth it as he’s into music production – he couldn’t hear it either. They explained they were listening to the story, not the sound. I felt terrible, poor Matt having to do bits over and over when no one else can hear the issue. Bad news – I’m a bit mad. Good news – all the highlighted bits I was convinced needed redoing I could just accept. Job done. 

So yes, sometimes it was time-consuming and I questioned my sanity but there were sublime moments when it was a joy to hear my story come to life. Have you ever been at a live gig when there’s a band playing and people chatting all around and, if it’s a good band, there’s a moment - a magic moment - when the crowd realise that there’s something worth listening to? A hush falls as they stop their chatter and are swept away by the music. I’ll never forget the first time I felt like that, when there were no errors or clumsy words to jar me out of the story. I stopped what I was doing, my headphones came to life and I was immersed, drawn in by Matt’s narration, the rhythm of the story, human emotion in the quiver of his voice, a tremble that evokes an emotional response in me as a listener in a way the written word can’t quite do. The high pitch of excitement, low drone of misery, wail of grief, soft murmurings of romance, the breathless fury of the fight. I was putty in Matt’s hands. I laughed, then cried, then tensed, then smiled, swept along on a current of seamless storytelling. Utterly absorbed, I realised that I’d sat down and my tea was cold, that 30 minutes had gone by, and for the second time, I felt the magic of audio. I stopped feeling bad for every revision I’d asked of him, and the time I’d taken polishing over and over. ‘This is perfect,’ I texted him. ‘My Magnum opus,’ he responded.

There is a strange intimacy when your words come to life in someone else’s voice. It can be disconcerting or exhilarating at different times. Matt told me he’s very mindful that he’s narrating someone else’s baby, and that they will have their own ideas of how it should sound, which, coming to it fresh, he can only guess at it. He tries not to take it personally when the writer comes back wanting something done differently because he knows they will have heard it one way in their head. It’s true. I knew exactly how each sentence should sound, whether the intonation should go up or down at the end etc. and Matt often said it differently. But sometimes his interpretation would stick and I’d think – yes, that way is better. And you realise this is a partnership in telling a story. A trust builds up and without that trust, it would definitely be more testing. Matt was always prepared to give it his all and honour the process of creating something as good as we possibly could, and for me it was important to let him know I’d pay extra when I was asking him to redo a section when on hearing, I realised it could have been written better. 

But readers it is not a perfect world, and although I grew to love the voice of Jo, my hero’s best mate, I wasn’t too surprised when a few of my first listeners fed back to me they didn’t like her voice when I’d recruited them to help choose the audio clip. I wouldn’t change Matt for the world, he’s brought so many of my characters to life, and no other narrator captured Jo either. I’m wondering if there’s merit in the idea of two narrators – one to cover male parts and one to do female parts. But that’s a huge investment in time and money, and I’m uncertain if it would work. In the meantime, a fellow narrator thought the voice was fine. The audio book is only recently released, so I shall wait and see what people think. I grew to love his interpretation of Jo, but often listeners will make their decision in the first chapter. I’d hate for them to stop listening on account of one accent. So we shall see, and if you have a listen to Habitat Man, please do feed back to me what you think.


You can contact me on hello@dabaden.com and to listen to those audio clips


Authors may be interested in the Green Stories writing competitions, led by D.A. Baden. Their mission is to create a cultural body of work that entertains and informs about green solutions, inspires green behaviour and raises awareness of the necessary transformations towards a sustainable economy.

Learn more about the Green Stories writing competition here

Interview with a children's book illustrator

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Having recently collaborated as editor and artist, I put some questions to talented children’s book illustrator, Jess Leech.

Hi, Jess! Thanks for agreeing to be quizzed about the art of illustrating children’s books. We’d love to know: how do you approach an illustration job for a book?

I begin by reading the text over and over. I try to imagine all the characters, settings and details as if I'm living in the storybook world. Then I grab a pencil and pen and go for it! I sketch out some rough ideas as part of a page layout grid to plan orientation. This helps me identify each individual item to include in the images from the ground patterns (tarmac, paving, rocks) to the buildings and backgrounds. The most recent book I’ve worked on, Granny’s Big Secret, is composed of over 120 individually drawn items.

Before I start on the final drawings, I make a list of the illustrations and then break it down into the elements required to create each one. This might involve photographing textures, gathering reference images, researching and studying depending on the subjects.  

Can you say a little more about your process during our collaboration on the Magical Island Adventures series?

I started working on this first tale in lockdown after the text had been edited by yourself, Claire, so we (author, editor and illustrator) all knew what illustrations were wanted and where in the story they would be placed. I spent many days of summer in our local woodlands and meadow making studies of the plants that would build up the backgrounds. The drawings all came together around mid-Autumn, all 127 parts layered and adjusted to represent how I imagined the story following the author Katie’s guidance. I was delighted to get it almost perfect with only a few minor adjustments needed. Over the past few months, I have worked closely with you and and Katie in creating the final cover image, developing Katie's publishing logo, further images for social media and marketing plus tweaking images to suit the publication guidelines. 

How do you think authors can leave room for an illustrator when writing a book? 

When Judith Kerr was asked 'What is the key to a good children’s illustration?' she said, ‘I think it should be of something that isn’t in the text so as to add something to the story,’ and this is something I fully believe. If it's something that can be drawn, don't waste words on it. Leave room for the illustrator to describe the setting and the look of characters.

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How much information would you like the author to share with you in preparation for illustrating a picture book

As much as possible! I'm very aware that when an author approaches an illustrator, nine times out of ten, they have already imagined what their characters and scenes will look like. I need these ideas described, everything from skin tone to sock choice shapes and builds a character. Reference pictures are brilliant as is great communication. I ask lots of questions so I can gather a full picture and really get a feel for the book.

What do you wish authors knew about the job of an illustrator? 

The first sketch is never our final sketch and it takes time. Illustrating takes time, changes take time. Please remember you've trusted us with visualising your story, it's so much more than just a few pictures and we take that very seriously. We think about how families and children will react when they read your book, how they will discuss the illustrations and how they'll continue the story beyond the book.

Any tips on choosing illustration style? 

Your book will have a tone; funny, loving, serious, adventurous, and each of these can be reflected in the style you chose. Think about the age of the reader or who it's being read to. Very young readers need bright bold colours and clear images that are immediately identifiable. Young children will spend more time looking at the pictures than they will listening to the words, so detailed images are great for this age. Young readers need to be kept engaged but not distracted from the text. Older readers need less images but more of a guidance for their imaginations. 

Or a colour scheme? 

Again, this depends on the genre and mood of your book. A good illustrator will be able to guide you in this. For example, just because a story is set at night doesn't mean it has to be black. Midnight blues and dark greens can be mysterious and enticing. Bright colours indicate fun and subtle pastels can be used to reflect memories. Some of my favourite children's books use simple colour palettes of no more than 5 colours and these are effectively used to highlight the essential elements while backgrounds and layouts are created in monotone. A great way to find what you like and what suits your book is to read plenty of books in a similar age bracket to what you're writing in. Asking parents and teachers can be a great help, too.

 
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Oscar the Pangolin (1).jpg
 

So, do you really prefer it when an author gives detailed description of how a page should be illustrated or leaves space for the illustrator's ideas? 

In my opinion, this is a very two-way street. I think every reader interprets a book slightly differently. If an author has a rough idea of what they would like portrayed or has elements which are important to them then they should highlight these prior to starting. Personally, I love a bit of both worlds: some guidance but plenty of free rein for my own interpretation.

Which is your favourite illustrated book? 

This is such a hard question! I adore children's books; the children's library is my happy place. We're currently reading Matt Haig's The Girl Who Saved Christmas, which I love, the illustrations transport you into the story. As a child I was, and still am, a huge Winnie the Witch fan (you notice something new every time you read them), I adored Jan Pienkowski's The Fairy Tales and dreamt of living in Brambly Hedge’s The Secret Staircase. I have a long list of current favourites too and nearly all of these are chosen because of how my children react when we read them. It's more than just a book, it's an experience.

Any practical tips for self-publishers of illustrated books?

Ask if edits are included in the price and how many. Identify exactly what you want to do with the illustrations before you start to ensure you have the permission to use them as intended. Will they be used in the book exclusively or are you planning products, social media, marketing? Don't be afraid to ask questions or ask for changes. Does someone wear glasses, would this person wear their hair up or down? Can we try this sketch mirrored so it aligns to the left?

What other illustration jobs do you do in addition to designing a book?

Alongside creating the cover image and internal illustrations, I can design the book cover incorporating the title text, blurb, barcode and price for you, saving having to hunt for and employ an additional designer. With a background in graphic design, I can also create publishing logos and marketing materials. If you're looking at taking your book further, I can help with editing the illustrations so they're suitable for product production such as prints, colouring sheets and bookmarks. I also love social media and have a passion for effective marketing so am always delighted when clients ask for their characters to be developed so they’re sized and ready for sharing online.

What's your favourite thing about being an illustrator? 

Imagining the impossible, the unseen and unknown, then taking it right back to pen and paper and creating it. And inky stained fingertips, the sign of a day well spent.

What's influenced you as an illustrator / designer? 

Without a doubt, my biggest influence is my children. They are my biggest critics as well as my biggest cheerleaders. If they don't like something, they say, there's no tiptoeing about. I think each collaboration and client also shapes your path a little too. You learn something on each job, you react to feedback and it changes how you work. 

Where can we keep in touch with you and your work?  

I'd love you to say 'hello'! You can email me at the_ricketty_desk@hotmail.co.uk, or follow and message me on Instagram and Facebook @TheRickettyDesk. You can see more examples of my work via my website and I sporadically share my musings on my blog too. https://www.therickettydesk.com


Need help publishing your children’s book?


Case study: refreshing an existing book design

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Relaunching a book: initial consultation

Kathryn contacted me for a consultation on how to make her book more widely available. Published via Amazon, it has strong reviews and Kathryn was selling some via local shops. However, she had used Amazon’s free ISBN meaning all stock had to come via Amazon and her book was not able to access the wider distribution network.

As a publisher based in the UK, I advised Kathryn to purchase her ISBNs from the Nielsen ISBN store, with a bundle of 10 ISBNs being the most cost effective and suitable for her needs. (Each different format of a book needs a different ISBN, so with our plan to relaunch in paperback, ebook and large-print formats, she would need at least 3 ISBNs for this publication.) Before Kathryn registered her account with Nielsen, we discussed a publishing house name, which she would use to help keep her role as publisher clear.

Accessing the book distribution network

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Purchasing ISBNs with Nielsen, and maintaining good data about her books via a Nielsen Title Editor account, means Kathryn’s books will be visible on the systems used by booksellers and libraries to select their stock. To enhance the data supplied to retailers about her book, Kathryn also took up a special offer on a Book2Look widget supplied by Nielsen. (Click on the image to view.) This is a look-inside sample that Kathryn can share on social media and her website but is also embedded with the data about her book retailers and libraries looking for books in her categories can browse. We designed a bespoke image for this for Kathryn’s new website.

As Kathryn was going to publish a second edition of her book via Ingram Sparks and Amazon, she tasked me with refreshing the cover and typesetting.

Essential book details

We knew we wanted to reduce the size of the book, as well as the cover price, as Kathryn felt the first edition had been priced a little too high in comparison to competing titles. Kathryn had a number of excellent professional photos with her horse, and we loved the colours and shapes in our final selection for her cover. We refreshed her tagline and made her name and the book’s title more prominent.

 
 

We added a simple logo for Kathryn’s publishing house to the spine.

 

 
 

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Harnessing data to improve a book’s discoverability online

For the back-cover text, I carried out some SEO research to find out the specific terms readers were searching online to find a book like Kathryn’s. This data, along with Kathryn’s excellent reviews on the first edition, helped me to create some fresh back-cover text. I increased the size of this text and created different ‘layers’ for visual interest and so that a reader is able to pick out the ‘headlines’ before reading the full detail. Key information was added around the bar code: a website, the cover image credit, the availability of an ebook, publisher, the price and the broad category the book belongs to. We also added a small author photo. When Kathryn publishes her next book, we have earmarked a spot next to the author photo to include this book cover.

Inside the book, I picked out some of the praise the book has received and placed this on the opening pages. We added the new publishing house name and website to the copyright page. I increased the font of the typesetting, inserted higher-resolution images and gave a light proofread to tidy up a few matters, including refreshing part titles. Files were prepared for standard print, ebook (initially on Amazon and Kobo) and large-print formats.

Requesting additional Amazon categories to aid book discoverability

I uploaded the fresh edition of the paperback to Amazon, using the SEO data earlier collected for the SEO terms and selecting the two most appropriate categories. Once the book was live on Amazon, I requested 8 additional categories to be added for each format via the contact form within Kathryn’s Amazon account, in order to help more Amazon customers find Kathryn’s book.

Publishing with Ingram Sparks

After viewing a first print copy and making some tweaks until we were happy with the final product, Kathryn opened an account with Ingram Sparks and I uploaded the files there, as well as on Kobo. This step (plus accurate data supplied by Nielsen in using their ISBNs and Title Editor for data housekeeping) allows the access to the distribution network that Kathryn first contacted me about. Her book can now be ordered by a huge number of retailers, at the blanket retailer discount set. Kathryn can also order her own stock from Ingram Sparks for personal use and to sell direct to retailers should she wish to. There is even an option to ship a single copy to a reader within her Ingram Sparks account. (I use this when fulfilling bulk orders for my own books via my website.)

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We also created Kathryn a new author website, in time for her first publicity about the relaunch, an article in Horse & Rider magazine.


If you’d like support in publishing or re-publishing your book, contact literary consultant Claire Wingfield

or find out more about Claire Wingfield’s Self-Publishing Assistant Services.






Location, Location, Location...

Strengthening the Sense of Place in Your Novel or Short Story

by Ann Burnett

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Is your setting imaginary as is George RR Martin’s land of Westeros in a Game of Thrones or JRR Tolkien’s Lord of the Rings? Or the Brontes’ landscapes of the mind, Angria and Gondal, written in tiny books when they were children? Such settings give the freedom to invent and create settlements and geographical features, customs and traditions, morality and beliefs. Fantasy and SF writers are well-skilled in creating their own worlds. Or like Margaret Attwood, taking a recognised place, and writing The Handmaid’s Tale in an America that isn’t like the present one, but could be. It was written in 1985 but resonates even more strongly today given the present political climate there.

I’ve just finished reading Catherine Czerkawska’s The Poesy Ring, set on an imaginary Hebridean island. There is even a map at the start to help you visualise the setting. Although the place itself doesn’t exist, the author has anchored it firmly in reality, with the same lifestyle as exists today in the Hebrides and characters who would be typical of the area. The house at the centre of the story can be found in many places throughout the islands and even the plants and flowers she describes are native. She has done her research into an area she knows well and used that knowledge to create her own island.

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Or is your setting based on an actual town or area? In which case, do your research and feel you are there even if you can’t be physically. Before the age of the Internet, this would entail poring over books and accounts of such a place. Nowadays, you can just google it. One author I know wrote a book set in the aftermath of 9/11 despite having never visited New York. But with Google Maps she could walk the streets where her character lived and worked and soak up a sense of the city.

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When I started writing (in the days of pen, paper, battered old typewriter and a bottle of Tippex) I was given the job of writing a Postman Pat story every week for a children's comic. In case you weren’t aware, Postman Pat lives in Greendale, an imaginary village in Cumbria and his route takes him around the farms in the area. Never having been to the north of England (and remember, not such a thing as Google!) I was forced to find a way of discovering all about Cumbrian farming. Fortunately, we had an agricultural college on our doorstep and a lecturer whose daughter was a devoted Postman Pat fan. He wrote me out several pages on farming in Cumbria and what each season would bring and posted it to me – yes, posted, no email either back in neolithic times.

Sensitivity to ongoing situations in your chosen setting is vital. Edna O’Brien’s prize-winning novel Girl, is set in Nigeria and tells the story of a schoolgirl abducted by Boko Haram and forced to marry one of the soldiers. When she is freed, she discovers her problems are far from over as she is rejected by her community. O’Brien travelled to Nigeria to research the background and to help her to understand the cultural values of the community that led them to reject her protagonist. The result is a compelling piece of work.

For myself, I scripted BBC children’s programmes for their Northern Ireland service. This was the time of the Troubles and I was advised to be very careful in choosing, for example, the names of my characters so that they would not be identified with one side of the conflict or the other. Stories which mentioned toy guns or toy soldiers or fighting generally were to be avoided. I remember being struck when my producer said that her son had never been on an escalator as they didn’t go into the centre of Belfast where the department stores were, because of fear of the bombings.

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My newly released novel, Festival Fireworks, is set in Edinburgh and Australia, both places I know well. The flat Jill moves into is the one in the Canongate that my son lived in after university. And yes, it does have a large car park for the residents behind it, something much coveted in the city. Andrew’s office is set in the street parallel to Princes Street where the BBC used to have their studios and which I visited several times. And the gardens he would have looked on to are flourishing.

I lived in a rural area of Australia for several years and have been back often, especially to Queensland where Jill’s home was. Many the outdoor barbie we had under the shade of gum trees.

So I used my own experiences for the setting and went back to Edinburgh and walked the streets where Jill and Andrew walked. I breathed in the scents and smells, listened to the noise, especially during the Festival, and people-watched in the Gardens, all to create a believable atmosphere.

As in house-hunting, so in writing. Location is a vital part of the process. Make sure you have a well thought-through location for your characters to come alive in and they will.

About Festival Fireworks: Aussie Jill arrives in Edinburgh at Festival time, at the start of a gap year. Unfortunately, her boss at the temporary job she’s taken turns out to be her grumpy neighbour, Andrew, aka Mr Bossy. As the Festival fireworks explode over the city every night, they start to fall in love. Then Jill has to return suddenly to Australia. Can their budding romance survive or will the fireworks fizzle and die?

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Visit Ann’s author website at: https://annburnett.co.uk/


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Feeling inspired? ‘52 Dates for Writers – Ride a Tandem Assume an Alias and 50 Other Ways to Improve Your Novel Draft’ is packed full of writing exercises and prompts to strengthen the sense of place in your novel or short story.


 

Book Promotion: The Launch Event

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Adjudicating at the 2019 Scottish Association of Writers conference, I could see the great potential in Helen Welsh’s wonderfully warm-hearted and wide-ranging memoir. We went on to work together on the production of the book. A light edit was all that was needed, followed by typesetting, proofreading and some strategic publishing advice. Helen also attended the Media Training for Authors workshop I organised with guest speakers arts journalist Jan Patience and media specialist Jill Brown. Her place was sponsored by the wonderful Bridge Awards and Helen has had fantastic success in securing media coverage following this.

Here, Helen spills the beans on her approach to celebrating the launch of her first book, ‘A Life in Mouthfuls – Scottish Food and Drink Memories’.

 

I decided to launch my memoir ‘A Life in Mouthfuls’ not once but twice. My friend Amanda offered to host a launch for friends in her spacious, North Sea-facing flat, which lends itself very well to social occasions. I decided that we would make this event invitation-only; in this way I would able to build up some confidence in standing up in front of an audience and reading out my work. I also invited my author friend Frank Woods to do a joint launch with me two weeks later, in my hometown. We agreed to split the costs and hired the local arts centre for a Saturday afternoon. I used Canva to create flyers and posters, and we had these professionally printed.

 
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This two-prong strategy worked well for me. For both events, I asked another friend to act as MC, and also my semi-professional musician partner played guitar and sang a few numbers in between readings. I sent a press release to the local newspaper, and it was published one day before the second event.

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For the first launch, Amanda and our friend Ann laid on a nice buffet; I provided sausages on sticks and black bun, both of which feature in my book. We had 16 people present including ourselves, and I sold 18 books. For the second launch, on a wet Saturday afternoon at the beginning of December, about 40 people turned up, filling the venue comfortably, and the music was augmented in the second half by Frank on blues harmonica, our MC on tea-chest bass, and a further musician on mandolin! There was a definite feel-good vibe in the air, and I sold 45 books. Actually, I sold out! And fulfilled the last five the following week as people left me with their orders.

An extra benefit from the book launches was that some people offered to organise further events. For example Amanda has spoken with an independent bookshop near her home, and they confirmed will be interested in speaking to me; a friend’s son manages a branch of Waterstones and they will look into the possibility of an event there; and two other friends have invited me to their respective book groups.

Now the dust has settled, I can look back and recognise the factors which contributed to the success of these events.

  • The money I spent on the production of a good-looking book was worth every penny. Everyone who sees it comments on how professional it looks. Given that my launches up till now have been very local, and I know personally most of the people who have bought a copy, this is important to me, and reassuring for them. For purchasers who don’t know me at all, of course they will expect nothing less. In two months I have recovered 70% of the production costs in book sales, and the launches accounted for two-thirds of that.

  • Practising among friends is a great benefit. I was certainly nervous, but only until I started talking. Friends have been so helpful to me in my writing journey, that I didn’t want to let them down, and was pleased to be able to offer them a genuinely good afternoon’s entertainment. Taking money felt a little awkward, but I had anticipated this and been firm with myself that I mustn’t just give the books away, in gratitude that anyone was even interested! None of them expected that; and at a cover price of £8.99 per copy, everyone felt it was good value.

  • Having the event a few weeks before Christmas was very helpful, as people bought extra copies as Christmas presents.

  • The flyers and posters were important, and acted like a calling card when I handed them out to people in various settings. All the local shops put posters up for me; and it certainly raised the profile of the event. However, they were quite expensive, and I would say that next time I will go for slightly thinner paper. The design was excellent, though I say it myself! I will certainly use Canva as it was fairly straightforward and very effective.

  • Both venues were excellent in their different ways.

  • Costs of the launches were more than covered, even allowing for thank-you tokens for hosts and helpers. What I have to do now, of course, is follow up all leads to try and get some more events planned; and get on with the next book!

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From the EU to UK care homes and a working trip to Zanzibar, food is a fascinating prism through which to view a life. Especially welcome are the sections giving recipes and cookery hint and tips.


Need help preparing your book for publication like Helen? I offer a full range of editorial, book production services and typesetting services.


Notes from the Scottish Association of Writers 50th Anniversary Conference

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This month, I was lucky enough to be invited to adjudicate at the fabulous 50th Anniversary Conference of the Scottish Association of Writers. As well as judging the wide-ranging and impressive non-fiction submissions, I ran two workshops focussing on writing and publishing goals. Two topics came up that we didn’t quite get time to cover, so I thought I’d take the chance to explore these here.


The first was momentum and time management.

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In our busy world, with so many demands and distractions, how does anyone get time to complete a manuscript – let alone enough of these to build a writing career? During the event, I spoke to a number of writers who were struggling to squeeze writing time around busy jobs and caring commitments – as well as a few who had enviable free time but still struggled to keep momentum going and be as productive as they’d hoped.


With two young children at home, I definitely know the frustrations of never having quite enough time to catch up with all my ideas. Some of my author friends get up early to get their writing in before the rest of the day starts and when my children were very small I adapted this by saying I would do the thing that was the most important to me (writing!) as early as I could each day. For me, this wasn’t getting up early, but it was the earliest opportunity I could take – usually my son’s morning nap. I also accepted that some days I wouldn’t manage my writing slot, but on those days I would do one thing to further my writing. The one thing could be a simple note about a character or plot idea; it could be a social media post to build my online platform; it could be just a few paragraphs or a quick photo to add to my research file. Just one thing to keep the momentum going. I also learnt to make sure I left enough ‘signage’ in my notes when I did have to take a longer break from my writing, so I could quickly find the right direction again.


Of course, these tips and tricks are less use if motivation itself wanes. Sometimes we can have a vague desire to complete a project but the ‘push’ and ‘pull’ of our motivation isn’t compelling enough to override the pain or inconvenience of seeing it through. If this is something you struggle with, try:


Stating very clearly what you don’t want. (I don’t want to leave this manuscript unfinished / I don’t want to abandon these characters / I don’t want to give up on my writing ambitions.)


Visualising what you do want. (I want to complete this manuscript to the best of my abilities / I want to see this through / I want to feel the exhilaration of achieving my goals.)


You can adapt this exercise to step up your marketing motivation also.


The second topic that came up a lot over the weekend was confidence. From lack of confidence to promote work, or share it with others, to ‘impostor syndrome’ preventing the enjoyment of crucial moments. This is a very personal topic, and one I believe everyone battles at some point in their writing career. One way I try to get around dips in confidence is to remember that everyone plays different roles at different moments. Sometimes we will be ‘in the audience’ or ‘cheering on others’; sometimes it will be our turn to step into the spotlight!

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With thanks to all the fabulous authors and industry professionals at the SAW 2019 Conference – and especially to the team for a fantastic job organising the weekend!

If you have any strategies or thoughts on productivity or confidence-building for writers please share in the comments below.


Need some support with one of these aspects of your writing life? I offer one-to-one consultations as well as a full range of editorial and consultancy services.


Introducing 'Pure Angst' Author Stephen Scarcliffe

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As bad blood threatens the old order, a restless new generation rise from their fathers’ shadows, ready to stamp their own identity on the city streets…


Hi Stephen, thanks for taking time out of your busy launch period to tell us about your debut novel, ‘Pure Angst’.
Can you tell us a little about what motivated you?

I always enjoyed writing and creating stories as a kid and in my early twenties completed a creative writing module as part of a course at Edinburgh's Telford College. Instantly, it rekindled something that had been lost, and better still, I was able to bring my imagination into the adult world, writing stories about dysfunctional families, revenge and greed.


Forming a band with my brother gave me the chance to put my hand to writing of a different kind. For years, song writing was my main focus, offering another world to get lost in.

How has the book changed from first draft to publication?


The advice and feedback of editors and beta readers has been invaluable in helping me mould the book into what it now is. The role of Billy’s girlfriend Lyndsay has increased as the moral compass of the story; lots of dialogue has been culled and streamlined. I have tightened the point of view as I was trying to give too many backstories before.

Any tips for someone contemplating writing their first book?


For anyone looking to write or publish their first book, there are so many tools out there now. I’d say invest time in your online profile, but don't spread yourself too thin. I have found over time that some platforms don't have the same traction for me as others. A tool I personally see good results from for growing a mailing list is Bookfunnel. I’ve also learnt a lot from other indie authors via the 20 books to 50 k Facebook group, where my cover designer Inspired Cover Design was recommended. Ultimately, though, you can only find out what works for you and your readership by trying the different platforms out, then doing more of what works and tweaking or culling the rest. A bit like the editing process!

Writing and publishing my first novel has made me a far more driven individual than I was before. Having to set and keep to my own deadlines, and take so much of the workload on myself has given me a sense of real pride and achievement.


Keep up with Stephen and sample his debut novel at:




Why is blogging so important to fiction writers?

You've written your novel. Maybe you've even found an editor.

Now you're thinking about publishing. But no matter where you look online, all of the advice boils down to the same thing. You're going to need a platform. Agents pretty much require one now. And it's an essential part of your marketing strategy if you're going to publish yourself.

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But what is a platform? Is it your Twitter following? Your Facebook Page? Your email list?

It's all of these things and more. Your platform is how to interact with the world as an author. And it's never too late to start building one.

The problem is, it can be difficult to know where to start. Particularly when the advice contradicts itself. Some authors say blogging is pointless for writers. Others promote writing on platforms like Medium. And yet more focus exclusively on the email list, and don't even bother with social media.

While an email list is important, blogging can be a fun and useful way to build your platform. After all, it's about communicating through the written word. And you're a writer - so that's right up your street.

So in this two-part exploration, we're going to examine blogging for fiction authors. In this post, we'll focus on 3 of the 5Ws - What, Why, and Who. We'll look at where and when (as well as how) in the next post.

What is blogging?

Put simply, blogging is a way to build relationships with your readers. A few years ago, blogging was often seen as a way to keep an online diary. Bloggers might document their struggles with a job, or an illness. They found readers who were going through the same thing.

But now it’s become the bedrock of content marketing. You literally market yourself through the content you produce. And that content helps you to build relationships with new readers. Remember, readers aren’t likely to buy a book after seeing your “BUY MY BOOK!” tweet for the 600th time on Twitter.

And they certainly won’t buy your book after getting an automated direct message from you.

But if they get to know you through your blog content? Well, you’ve already broken down one of the barriers to buying. You’re no longer an unknown quantity. They already have awareness of you - and they know if they like your writing.

Think of it like ‘try before you buy’.

Most bloggers agree that there are three types of blogs; those that inspire, educate, or entertain. We’re not going to look at inspirational blogging here. We’re more interested in the other two.

Educational blogging

A lot of bloggers focus on the ‘educate’ strand. Think of all of those blogs hosting recipes, skin care regimes, fashion advice, or parenting tips. Blogs about creative writing, like this one, fall into this category.

 

These bloggers form connections with their readers by helping their readers with a problem. And readers keep coming back because they like the blogger’s help, or even just their voice. Psychology blogger Mark Manson is a good example of an educational blogger who also wins readers through how he says things, as well as what he says.

So yes, you could blog about how to write. But you’re a fiction writer. So you’re looking for readers for your novels - who might not want to know how to write. And teaching writers how to write won’t necessarily net you sales of your novels. If you’re only starting out, it might not be appropriate either.

If you want to choose the ‘educate’ strategy, then consider writing articles about any research you’ve done. This is particularly useful if you write a genre like science fiction or historical stories. Catherine Curzon is a great example.

Entertaining blogs

Alternatively, you might choose to go down the ‘entertain’ route. Flash fiction is a brilliant way to get your fiction out into the world. And as the stories are less than 1000 words, readers are more likely to actually read them.

You can also blog a story as a serial. Andy Weir followed this route for The Martian and built up a following before self-publishing.

Or you can even share artwork related to your book. People love visuals, and they’re a great - and quick - way to grab attention. You just need to make sure you promote whatever you post - but more on that next time.

Why should you start blogging?

Back in the day, authors often had static websites. They'd only update the pages when a new book came out. Or perhaps they were going to do a signing somewhere. You might see a 'News' tab on these sites.

 

Then authors realised that static websites weren't helping. If you don't update the content regularly, readers have no reason to come back. Plus, Google likes a website that isn't static. It likes regularly updated sites because that improves the user experience - and Google's algorithms are all about the user experience now.

So replacing your website with a blog is an easy way to keep the content fresh - and keep the readers coming back. The more time a reader spends on your blog, the more they get to know you.

But there's another advantage to blogging. As with anything, writing improves with practice. So the more you blog, the more you write...and the better you get.

Who do you blog for?

This is perhaps the contentious part of blogging for authors. Who exactly are you hoping will read your content?

Many authors fall into the trap of blogging about writing. It's a natural assumption to make. After all, you should write what you know, right?

Wrong. The only readers who are interested in reading about writing are other authors. So if you're blogging about ways to make your characters more relatable, or how to get readers to keep turning the pages, only other authors will read your blog.

That's not necessarily a bad thing. It'll help you to network with other authors. That in itself is helpful when it comes to promoting your work.

We talked about educational blogging earlier. But remember that other authors aren't always going to be your target audience. They won't necessarily buy your books.

The visitors you want to attract to your blog are potential readers.

 

So how do you attract those?

If you ask an experienced non-fiction blogger what they think fiction authors should blog about, they nearly always say 'take readers behind the scenes'. They advocate sharing 'deleted scenes', or updating readers on your progress on your newest book.

So fiction authors blog about their characters, or their writing process. They share photos of where they write.

But only two kinds of people are going to be interested in that. Other authors and people who are already your readers.

That kind of content goes into your emails to your existing fans. They already know your worlds and characters, and want to know more. So they’ll be interested. It’s a nice, exclusive reward for people who’ve engaged with your writing.

But a lot of people who land on your blog won’t know you from Adam. Especially if they’ve clicked on a link on Twitter. Until you build up a following, you need to produce content that people will want to read. Which leads us onto our final question.

What do you actually blog about?

This is probably the biggest question for a fiction blogger. After all, you’re not like all of those lifestyle, fashion or tech blogs. You can’t necessarily teach readers how to do something.

And if you just write about your books, it’s unlikely that people will want to read posts about them. If you don’t believe me, try visiting a blog about a film you’ve never seen.

Remember that the rabid, active reader that devours four books a week is in the minority. So your blog needs to woo occasional readers. What might they be interested in?

Start with your genre. What relates to it? If you write fantasy, you could blog about other fantasy novels. Or make lists of the best elves in fantasy. Pit famous characters against one another in a fictional duel. You can even talk about fantasy films.

If you write crime thrillers, you could post about true crime, or research into cold cases. Maybe discuss elements of crime thrillers, so you could have a series about what forensics involves. You could have a ‘case of the week’ column.

 

More interested in writing science fiction? Blog about science news, or famous science fiction novels. Compare adaptations for film and television. Anything that readers of science fiction will find interesting.

So do you see how it all fits together? Your blog is there to advertise your presence online. It’s a way to get attention, which you can funnel towards your books through a sidebar ad, links to your books, or an invitation to join your email list.

And the best way to do all of that is to speak to people who enjoy your genre.

Hopefully this article has given you more of an idea what you might do with your own blog. And this foundational content is really important if you want to set up a blog from scratch. It’s also essential if you already have a blog and you’re not sure what to do with it!

So look out for part 2 to find out how to set up a blog, when to post, and where to promote your posts!


Need some help finding your blogging voice or brainstorming topics? My Complete Book Marketing Toolkit offers this and more.


How to Get your Self-Published Book Stocked in Bookshop

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Self-published authors can tend to concentrate on online sales, but once you have refined your product and have social proof of its appeal to readers, selling via retailers can add another element to your author business. Here’s how to do it.

1 Check your production values

You must make sure that the final product matches or exceeds the standard of traditionally published books. Clever and appealing jacket design is a must – including attention to the spine of the book, as you need the book to stand out once on the shelves. Sometimes simply changing the colour of one word here can draw the eye. Other elements to consider including are puff quotes (endorsements) and tag-lines. If you study a selection of traditionally published books, you’ll notice there’s often a lot more going on that simply the title, author name and blurb. You’ll also need an appealing publisher logo.

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Notice how font and colour makes the simple tagline at the top of this back cover stand out. What other visual elements do you notice?

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This book in three words is a clever way of helping the reader to quickly identify the key themes of the book. Especially useful for children’s books, where the purchaser is likely to be an adult looking for the themes they know the young reader enjoys.

2 Talk to the experts

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Make use of the expertise of booksellers and develop those crucial relationships at the same time. Once you are as satisfied as you can be with your cover design, it’s useful to get some feedback on it – and who better to ask than the booksellers you hope will stock your book? Publishers do this too – and it’s great to get into the habit from the outset of learning a little from each retailer you work with. (I find it fascinating to look at the different display methods used in store for example, and sometimes find myself in discussion with staff on how store and product layout has changed. As your author business becomes more established, you might later consider supplying your own display units, for example – to help your books stand out from the crowd.)

3 Think beyond bookshops

Bookshops can be very crowded places and whilst it’s exciting to be stocked in a range of them, don’t limit yourself to these. There are plenty of other kinds of shops where your book may sell surprisingly well (and you may be able to negotiate better terms of sale also). Don’t forget libraries – though you’ll have to register with PLR (Public Lending Right) or your country’s equivalent.

4 Get organised

You’ll need a clear system for listing retailers, sales terms, their stock levels and invoices. There’s quite a lot of admin here, so being efficient with your time (bundling tasks together

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so you e.g. contact retailers for restocking at regular intervals if you can) is crucial. You might identify a town or city you are focussing on at one time with the aim of restocking multiple retailers in one trip. Some retailers will only purchase through a particular channel so listen to any requests like this and consider if you can accommodate. Publishing via Ingram Sparks for example allows you either to order stock for yourself to sell direct, or retailers to order directly from Ingram Sparks – which some will prefer.

5 Make your approach

I asked Jayne Baldwin, author, publisher and owner of the fabulous Curly Tale Books for her advice on how indie authors should approach booksellers. Here’s what she said.

As a bookseller, publisher and writer, I am always happy to consider work from indie authors. First though, make sure you do your research. At Curly Tale Books, we specialise in children's books right up to teen and young adult but I'm often offered books that are just not suitable in terms of target audience. Don't send information off to a bookshop that may not carry your kind of book; it's a waste of your time and theirs. An email introducing yourself and information about your book with any links to e.g. a website or professional Facebook page is the best way to start. I am more likely to respond to this than a flyer which leaves me to look up contact information. Be prepared to offer the book initially on Sale or Return (SoR). I am much more likely to try a few copies if I know I can return them if they don’t sell. Be clear about the discount you can offer on SoR or on firm sale. When we first started selling our own books we had published to other retailers we offered 30% on SoR and 40% on firm sale, but understand that companies like Waterstones and wholesalers like Booksource, Bookspeed and Lomond will want a much larger discount. If a bookshop is interested send books promptly, well packaged and with information and extras like bookmarks and if it's a picture book, perhaps colouring sheets. Offer to do a reading event if it's within your travel range. Always follow up after a reasonable length of time. Booksellers are busy people and may not notice if your title has sold out. Don't send a copy through the post without a first approach (I've had people send books uninvited with an invoice!) though do be prepared to send a sample if required. At any time, we have several self-published books in our shop that sell well – and most started off with an initial friendly email giving basic information about the author and their book.

Thanks for the candid advice, Jayne!

6 How can you help?

Think what you can do to support the businesses you are working with. For example, list stockists on your author website, support their events and promotions via social media, consider writing a blog post spotlighting some of the fantastic shops readers can find your books in.

7 Keep learning

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Analyse your data. Where and when are you selling the most books? Can you identify why? Product mix, shop location, position within the store? Can you make changes to help you replicate this success – or approach retailers with similarities? Your book will not sell equally well in each shop and at times there will be a natural drop-off of orders. That’s ok – as long as you seek further opportunities and keep learning. You might, for example, explore the influence of mood on shopping patterns. (One reason airport retail space is coveted.) Could an art gallery or coffee shop with a retail offering catch your reader in the right mood, with time on their hands for a good book like yours?    

8 Enjoy!

I really love this part of having an author business. Some writers I work with as an editor and literary consultant tell me they are seeking a traditional publisher so they don’t have to spend time on this, but traditionally published authors also do promotional visits to bookshops and other retailers and both traditionally and independently published authors are running an author business with multiple considerations. For myself, I love getting my kids involved in the tangible side of running a business – counting out new orders, accompanying me on deliveries – as well as getting to know some wonderful shops and booksellers.


Want more pointers on selling your book to retailers, or successful self-publishing? Drop me an email to book a consultation.


Back to School! Author School Visits

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Barbara Henderson spills the beans on how to secure bookings for author school visits. 

I am an author of children’s fiction, so schools are going to be my natural habitat. It’s where readers are, it’s where reading happens, it’s where teachers and librarians fuel the next generation of readers and leaders.

Of course, schools value author visits - but schools are also very busy places! So how do you get yourself the elusive school bookings? How do we get a foot in the school door?

1.  Volunteering!

I began by offering to come in to read from my work-in progress. This was before I was a published writer, and my son was still at the local primary school. How hard could it be? I offered every Friday afternoon for a term and began to read aloud to two classes, three chapters a week. It forced me to be disciplined about my writing, to see it through – and a wonderful by-product was that many of the pupils called me  ‘writer’ or ‘author’ before I had the guts to do so myself. I also went in for special occasions such as World Book Day or Book Week Scotland – and soon became the go-to booky lady.

2.   Making the most of the links with schools you already have!

By the time Fir for Luck was accepted for publication, I already had a relationship with this school, and any schools the relevant teachers had moved on to.  Contacting them was relatively easy: Would you like to host a book launch, considering you have been so supportive of my writing? They agreed, and many of the kids bought books and spread the word, as did the teachers. I began to get requests for events.

3.    Creating new links

Your local authority website will have a list of schools, with phone numbers and email addresses. This is gold dust. But be careful – waste your approach and it will be awkward to ask again. Timing is everything here. Consider getting in touch six weeks before World Book Day, or Book Week Scotland, and keep your email upbeat and simple – teachers are the busiest people I know. It is best if you send to the head teacher directly, instead of a general info@ type of email.

Tap into what they may need. My pitch was ‘I wonder if any of your pupils are doing the Victorians or the Highland Clearances as a learning context?’ As these are the historical contexts my two books explore, a sentence about each, a couple of images (screenshots of star ratings on Amazon or Goodreads work well) and a sentence of the type of thing you could offer is all you need. Fingers crossed some will bite!

4.    Exploring Social Media

Some authors I know simply post in relevant groups or pages: Would anyone like an author visit? This seems to work.

My approach is a little different: I tend to try to offer something of use to teachers, like a good activity or idea (linked to your book), with an engaging picture of kids having fun at a previous event -  pictures of happy children always do go down well with teachers and inspire confidence that you’re going to be good. I may also point out funding streams for author visits, or a writing competition for schools. That means I keep myself visible, so that when it comes to pitching for events, they may remember seeing me and have more confidence. Tweeting may work, too, but I find it more of a shot in the dark.

5.    Making your activities interactive

Pics of kids on their feet, participating, are your best ads! Ask permission and use the pictures to pitch for your next event. Be as varied as possible. I do traditional author Q&As as well as talks on research and creative writing workshops for seniors. I do Highland-Clearances-style cooking, drama workshops based on key scenes of my book, and shadow puppetry. Once, I even did an impromptu ceilidh with a school group, playing my fiddle and giving all pupils a chance to participate in some way. I am about to do a fir-themed event at a garden centre ahead of Christmas, with Christmas tree related readings from both my books, in combination with legends and fairy tales which feature fir trees.

Fast-moving, interesting, varied: these are the qualities which will hold children’s attention and therefore be attractive to teachers. Make sure schools know what is on offer – the more you can/are willing to do, the more likely they are to be interested in something!

6.    Having fun

Your best shot of making a good impression is to be a cheerful and inspiring person in the classroom – not always easy when, secretly, you’re just an ordinary human like me! . The only thing that sells ‘you’ more than a picture-of-happy-kids, is a picture of happy-you-WITH-happy-kids: a writer AND an entertainer.

(Face it! That’s what you are if you are going for school visits!) 

Be proactive. Embrace your grin! Let loose.

The kids will love you!

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Barbara Henderson is an English and Drama teacher and the author of Fir for Luck, a historical novel for 9-12 year-olds, set during the Highland Clearances. Her latest novel, Punch, is the story of a Victorian boy on the run. Find out all about Barbara’s work at http://www.barbarahenderson.co.uk/.


Scotswrite Collected Writing Wisdom

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I had a fantastic time as a delegate at Scotswrite 17, a 3-day conference for writers in Scotland organised by The Society of Authors. Here are some top tips from the weekend.

If you want to write for TV be sure to familiarize yourself with the layout of ‘shooting scripts’. You can find these online. If you are pitching to write for an existing programme, prepare to be drilled in interview on the characters and current storyline. (Martin McCardie)

If you’re lucky enough to have original work commissioned for TV or film Charlie Higson recommends negotiating full producing rights – or none at all. In between – visiting set but with no power to change anything – is not a happy place to be.

If applying to write drama for BBC Radio Scotland producer Kirsteen Cameron says simply pitch an idea – no need to write a full script as the producers like to be involved in the development of ideas. Find a producer you like from listening to the radio and pitch them directly. Some room for original short stories and radio dramas. (45 mins radio drama = approx. 7,500 words; a short story for radio = approx. 2,000 words.)

One of the most important parts of the creative process is spotting a good idea … and hanging on to it. (Charlie Higson)

Struggling to get past a writing block? Sometimes good enough is best. This will not be the last thing you write. (Mark Brown)

Writers have the opportunity to remove elements of stories that perpetuate injustice or stereotype. (The stories we make, make us.) Getting mental health right in fiction helps us to get it right in real life. (Mark Brown)

Consider working on several writing projects simultaneously. A different playlist – or even scent – for each project can help capture the ‘mood’ of each. (And the playlist can be great to share with your readers once the book is published.) (Charlie Higson)

Resist the temptation to be too grateful – this leads to not reading contracts properly and to undervaluing the work of the writer. (Know the going rate for your work. E.g. Scottish Book Trust ensures writers are paid £175 per hour for workshops, readings or other events. If you do decide to offer a free event, always outline what the standard agreement usually is to help others value and respect your time and that of your fellow writers.) (David Hahn / Emily Dodd)

If your work is being translated, don’t forget to enquire as to the name of your translator and send a friendly email at the start of the process. Often a translator won’t be able to make direct contact with the original author but an author can make contact and this can have a very good impact on the translation process. (David Hahn)

Don’t put on somebody else’s armour – just be yourself. (Emily Dodd.)

Don't confuse your self-worth with your writing, or a piece of writing. (Kevin MacNeil)

A great exercise in the empathy needed to be a writer is to imagine everyone you meet has a sign around their neck saying: ‘Imagine what it’s like to be me!’ (Kevin MacNeil)

It can be illuminating to ask actors to workshop around a problem in a narrative. Actors are primarily concerned with how events affect their own character and will ask pertinent questions like ‘why did my character do that when he / she just did that other thing?’ (Martin McCardie)

Take care of your physical health. Screens at eye level – don’t look down to your work. Don’t let bad habits develop such as working on the sofa with little regard to posture. (Caro Ramsay)

Make sure you have a will including any matters of copyright; consider assigning Power of Attorney also. (Elspeth Paget)

Know that in corporate publishing, there may be 30 people at an acquisition meeting. Crystallize that pitch until it is easy to share and unforgettable. (Sam Eades)

 

Thanks to all the organisers for their hard work in bringing this event to Scotland. It reminded me of my favourite aspect of a successful conference: that it extends our sense of what is possible. 

The Ultimate Guide to Finding Your Perfect Creative Outlet

Creativity is a strange concept. Many of us think it means being able to paint, sing, write, or dance. Others see it as the way in which the brain processes–and uses–input. Look at inventors or engineers. They’re constantly creating solutions!

But many people put creative pursuits aside. Perhaps you gave up art at school because it clashed with a more ‘important’ subject in the timetable. Maybe you stopped dance classes because you didn’t think you’d ever be a professional dancer. Creativity is abandoned when the pressures of adulthood exert themselves.

Don’t let stress overcome your creativity

Lifestyle practices like mindfulness recognise the joy in creativity. Bringing creative pursuits back into your life can return a semblance of balance. If you’ve ever despaired about your own creativity or lack thereof, then worry no more. We will look at ways to locate your own brand of creativity–and how to express it.

Get to know yourself.

How well do you know yourself? I only ask because it’s possible for your sense of self to get buried beneath the many tasks on your ever-expanding to-do list.

Take time out of your day to reconnect with yourself. Put your phone on silent. Turn off your laptop. Just focus on you, and what you’d like to do. Think about the person you were three, five, or even ten years ago. Were you more creative then? If not, why not? Think about why you want to be more creative now.

Maybe you want to run your own business from home. Perhaps you’ve learned that the creative industries are worth £84 billion to the UK economy per year. Do you want to express yourself in a more unusual way? Pinpointing the reason can help guide you towards the creative pursuits right for you.

Even if you’re already creative, taking time out to test your creativity can be a beneficial exercise. Spending time with like-minded people, like other artists or writers, is a real shot of adrenaline to your creativity.

Take long walks around your hometown.

You can always try letting your intuition guide you towards creative activities. Head out for a long walk in your area. It might be in a city centre, around a village, or just along a high street. Don’t hurry around with your head down – you’re not in any rush to get anywhere. Instead, pay attention to what’s around you. Check out window displays. Notice signs. Eavesdrop on snippets of conversation.

An interesting window display can give you a clue to your secret creativity.

Make a note of the things that draw your attention. These are the things with the potential to direct your creativity. If the window display of an art shop catches your eye, maybe you’re intended to make art. Likewise, if you keep noticing the window displays of fashion shops, maybe your creativity lies in clothes and colours. Maybe you’ll overhear eight different conversations. But the only one you remember involved a dance class.

Take these cues from your unconscious mind. It doesn’t mean that the things you try will be the creativity you stick to. But it’s a good place to start.

These walks are useful if you’re already a creative person (like a writer). They can help refill the creative well and get your imagination going.

Go to a museum.

In a similar vein to the previous activity, museums can be a good place to find ideas. Most cities have more than one type of museum. Do you get the urge to try anything yourself? An art museum might leave you cold. But you might be excited to try the hands-on exhibits at a science museum.

Browse the gift shop. What items speak to you? Some museums also hold workshops or talks about certain areas. Find out if there are any related to your favourite parts of the museum.

Use your responses to these spaces as a guide to the creativity that appeals to you. You might wonder what all of this has to do with creativity. But remember that creativity is the act of creating something new. That can be problem-solving as much as it is making art or music.

Revisit childhood pursuits.

Have you ever watched children playing? They show an almost limitless amount of creativity with ordinary items. Two chairs and a blanket can become a secret hideout. A washing up bottle is a rocket.

Children are instinctively creative.

You may not want to build your own Tracy Island out of pipe cleaners and sticky backed plastic. But think back to what you did as a child. Did you enjoy colouring in? Drawing? Playing a musical instrument? 

Many childhood pursuits are transferable to adulthood. Look at adult LEGO sets or the trend for adult colouring books. Those that don't often have an equivalent. If your favourite pastime on a rainy afternoon was playing dress up, join a theatre group. If you enjoyed playing with paint, try expressionistic art. 

Ask friends and family about their own creativity.

You're bound to know people who express their creativity in a range of ways. Consider the woman at work whose outfits are always immaculately styled. Or think about the guy next door who plays in a band. Maybe you went to school with someone who is now a freelance illustrator.

Ask them about their own creative paths. How did they get started? What do they enjoy about their chosen area? What advice would they have for beginners?

You can even ask friends and family who aren't creative in an obvious way. You don't have to be a writer or a designer to be 'creative'. Their lunchtime pursuit or Sunday morning routine can be just as inspirational for you.

Browse local classes in your area.

Don't worry if you still aren't sure what you'd like to try. Get hold of the prospectus of your local college. Check notice boards in your library. Or log onto Meetup.com. Find out what local classes exist in your community. Perhaps you can try a watercolour painting course. Or there may be sketch crawls or photo walks on a weekend.

Maybe you can try a new pursuit at a class.

Trying a course or a class is a good way to experience a range of creative pursuits. You'll get instruction - which is helpful since not being able to do something can be off-putting as an adult. But you'll also be in a safe space for beginners, surrounded by other beginners. Not only do you have the chance to make friends - you can also make mistakes in private.

Colleges often offer things you wouldn't have the chance to try otherwise. Their facilities mean you could do anything from screen printing to ceramics, or darkroom photography to woodwork. Many of the courses are only for a few weeks so if you don't like it, you can move on to something else.

Dance like no one is watching.

This is an old adage, and it's become beloved by the 'inspirational poster' brigade. Yet there's a surprising amount of truth in it. No matter what branch of creativity you explore, you should pursue it without fear of judgment. You don't have to share the results of your creativity if you don't want to.

Dance like no one is watching.

In fact, you'll get more pleasure out of your creative pursuit if you keep it for yourself. At least in the beginning. Your creative self may be an introvert - unless you're heading for the stage - so take the time to get to know him/her before you try to introduce them to everyone you know. 

Taking the time to understand what it is you want to do, and how you want to do it, means you can switch between creative pursuits until you find the one you want. You need not announce your intentions until you're sure it's where your passion lies.

Above all, enjoy it.

Try out the range of exercises in this post. Pick what suits the time (and budget) you have available. If something doesn’t fit, just pick something else. Creativity should never be a chore, and if you don’t enjoy it, you won’t see the benefits.

You might find that keeping a journal about your experiments helps you to see patterns. Maybe you enjoy your creative endeavours more during the morning. Or perhaps you enjoy them more when you’re part of a group. Use these patterns to inform when–and where–you do your creative work.

Over to you! Which methods have you used to find your perfect creative outlet?


Check out 52 Dates for Writers for creative ways to tackle your novel draft  


Top 10 plugins your Wordpress author blog needs

One of the things that can put off authors from setting up their own website is the apparent technical know-how that's required by the process. Many authors stay on free platforms like Wordpress.com or Blogger for years simply because they're easier to use.

But the lack of additional functionality means you're left with a site that essentially looks like everyone else's. You're limited in what you can add to your site and you're also building your digital empire on someone else's land. If Blogger or Wordpress.com ever change their terms of service, your blog could be deleted without warning.

Wordpress can be a really powerful web design tool

Authors might opt to use Squarespace for its ability to host a website and blog combined, much like this one. Or they set up their own web hosting and install Wordpress to run their blog themselves. Self-hosted Wordpress gives you a lot of freedom in terms of which themes you can use, which plugins you can use, and even what kind of design you might end up with if you use one of the Page Builder options.

Wordpress also allows for further functionality through the presence of plugins, small programs that allow your website to do something it didn't do before. There are thousands of plugins to choose from, some of which are dubious quality, and keeping plugins up-to-date can seem a gargantuan task. Still, it's worth it for the new things you'll be able to do.

Here are the top 10 free plugins that your Wordpress blog needs.

1. Wordfence / iThemes Security

You wouldn't work on a laptop or PC that didn't have some kind of anti-virus software or firewall. Wordpress blogs are the same. While hackers are unlikely to crack their way in because they want to delete all your posts, they do have other reasons for hacking you. Often, it's simply to insert advertising or spam. They're also fond of adding malware that can infect those who visit your site.

A good security plugin should be your first port of call

Thankfully, you have not one but two excellent plugins in to choose from. Both of them also offer premium versions with extra functionality - iThemes Security Pro even lets you 'hide' the backend of your site, so a hacker can't get in simply by visiting www.yoursite.com/wp-login.php and guessing your login details.

iThemes Security offers a lot of functionality even in the free version, while Wordfence is a powerful firewall that also helps block unwanted access.

2. Yoast SEO

If you write fiction, you may wonder if SEO - or search engine optimisation - can really help drive traffic to your website. After all, many people searching for new books will do so on Amazon or Kobo. But if you run a blog (and I recommend that you do), optimising your posts is a great way to drive organic traffic from Google.

The Yoast SEO plugin makes this incredibly easy. Choose your keyword, craft a compelling headline, set your URL, and even create the meta description, the snippet of descriptive text that appears in search engine results. It'll scan your posts to ensure they're SEO compliant. It does much more besides, but that's a simple introduction if you've never used SEO before. Yoast SEO will walk you through the basics.

3. Updraft Plus

No matter how good your hosting, or how up-to-date your firewall, accidents can still happen and your site can disappear. Even updating the wrong plugin or changing your theme can have disastrous consequences. But you'll be okay because you'll have installed a backup plugin like UpdraftPlus.

As with other plugins, the premium version does more, but the free one allows you to back up the contents of your site to cloud storage like Dropbox or Google Drive.

You can set your backup to happen regularly (say weekly), or less often if you don't update your blog on a weekly basis. It'll quietly continue backing up your website in the background. If the worst does happen, you can restore your site via their plugin's dashboard, or manually.

4. Akismet

While the number of people leaving comments on posts has drastically fallen since the early days of blogging in 2009 or so, spam comments are still a problem. They can sometimes simply contain links to completely irrelevant websites in the hope that it'll boost the SEO of the poster's site. Or they can be downright annoying.

Akismet is a great way to capture the spam and divert it away from your blog. You can review the comments in your spam queue in case something is legitimate, but largely it'll stop your blog being infested with hundreds of spam comments generated by bots.

You don’t want your comments section full of this!

5. EWWW Image Optimizer

The more images your blog has, the longer it takes your website to load. That can potentially cause visitors to click away before they even reach your content. And Google doesn't like websites that provide a poor experience for the visitor.

Compressing the images is the best way forward. It won't reduce the quality (as simply downsizing the image itself will) but it will make the file size smaller. There are other plugins available but EWWW Image Optimizer is very simple to use. Once you've optimised your existing images, it automatically optimises images as you upload them in future.

6. Social Warfare

Sharing your content on social media is a great way to get it in front of more eyeballs. But you want to make it easy for visitors to share your posts to their own networks of choice. Social Warfare is an incredibly simple to use sharing platform that lets you add buttons at the top and bottom of your posts, as well as floating buttons at the side of the page.

You can add your own Twitter handle if you want it to be automatically added to tweets too. And by adding the share counts, you can encourage people to share if they see others have too.

7. W3 Total Cache

Just like not optimising your images can slow down your site, so can not using a cache plugin. Put simply, a cache plugin generates static HTML files which your server loads much faster than dynamic pages. WP Super Cache comes automatically installed with Wordpress. After you activate it, there's a simple 'enable caching' button and then you're done. So it's great for beginners.

But if you're a more advanced user and you like a little more control, then W3 Total Cache is the better option. With more settings, it allows for a more flexible set of customisations. But either plugin will help serve up your website that bit faster, getting visitors to your content more quickly.

8. Google Analytics for WordPress by MonsterInsights

If you're focusing your efforts on growing a blog to support your book sales, then it's a good idea to get on board with Google Analytics. It will let you pinpoint which posts have been successful and which have had less traffic. You can see exactly how many visits each post has had in a given period and you can even see where your traffic comes from - so you know which platform to focus your marketing efforts on.

Understanding your Google Analytics takes time to master but it’s well worth the effort

This plugin lets you easily connect your Wordpress site with your Google Analytics account so you can keep an eye on how your traffic is doing.

9. WPForms

It's absolutely essential that you have your contact details somewhere on your site. After all, you want readers to be able to get in touch with you. Your social media handles and an email address are usually sufficient.

But contact forms can be a super-quick way for people to contact you. They don't need to fire up their email client, and it's a simple question of filling a few boxes on a website. Their message comes to you in an email, and you can send a direct reply.

WPForms Lite offers drag-and-drop functionality so you can make your contact forms as simple - or as complex - as you like. Then you can append them to whichever pages or posts need them. But just remember, the fewer fields to fill out, the better responses you'll get.

10. The plugin for your email provider

One of the watchwords of marketing since 2015 has been 'email list' and the trend towards email marketing shows no signs of abating. Different email marketing providers have their own pros and cons, but many of them have their own plugins now. Convertkit allows you to add popups or scroll boxes to your posts, advertising your opt-in offer to visitors. You can also add sign up boxes to the ends of your posts. 

Whichever provider you use, if they have a plugin then make sure you use it. It'll make your list building efforts a lot easier, and you'll get more out of your subscription to the provider's service.

Over to you! Which Wordpress plugins do you swear by?


Looking for feedback on your author website? My Complete Marketing Toolkit includes a full assessment.  


Tech Tips for Authors: Want to Write Faster and Easier?

A lot of writing advice revolves around boosting productivity, or just finding the time to write. While those are important skills to master, and writers absolutely need to nail the basics of plot, character and structure, there are tools and other tech you can invest in to help your author career.

Whether it’s a platform for your website or the way you backup your files, you need to get on board with technology. They can speed up your process or stop you from losing your work-in-progress.

Let’s have a look at the tools and software you can use to speed up your writing - and make it flexible enough to fit your schedule.

Choose the right software for writing

There are plenty of actual writing tools available, whether you want to use a pen and paper or something a little quicker. Microsoft Word has been a staple word processor since 1983, or you could try Google Docs as an alternative. That's got the advantage of regular auto-saves, and you can access your files from anywhere without emailing multiple files to yourself.

But if you're a serious scrivener then there's one particular programme that can definitely help you get on top of your writing.

And that’s Scrivener.

Scrivener is available for both iOS and Windows. Think of it like a giant folder that can contain all of your research, character sheets, notes, and novel itself. You can divide your novel up however you want, but a common method is to divide chapters into scenes, each of which has its own note card.

You can view these virtual cards in a ‘top down’ fashion, allowing you to drag-and-drop the scenes into a different order. Much easier than copying and pasting from one document to another!

The old-fashioned note card method

You can also filter scenes according to theme, character, location, or any other system you might use. Importing Word files is fairly straightforward and you can backup your Scrivener files to a form of cloud storage (more on that later).

Scrivener also has formatting options so you can create Kindle files or PDFs right inside the software. True, you can now format beautiful ebooks using Vellum but that’s only available for Mac, and it’s also only a formatting tool. Scrivener helps with writing too.

Be aware that the learning curve is very steep but there are a range of useful tutorials online. You can also try Joseph Michael’s very helpful Learn Scrivener Fast course to help you get the most out of it.

Store your notes and research in a simple way

Scrivener does let you store your research right there in the software. But sometimes you want access to it from other computers - maybe you found a brilliant weblink on your lunchbreak, or while browsing the internet on your commute, and you want to save it to check later.

You can use Google Docs for storing your notes and research. Or you can make your life much easier and use Evernote. This virtual notebook allows you to install the app on 2 devices, and you can clip whole web pages, search across your notes, and set up notebooks for each of your projects.

As an example, you might set up a notebook for your newest book. Whether it’s fiction or non-fiction (or even academic), this principle still applies. Within that notebook, you create separate notes according to your needs. So you might have notes for each character, individual strands of research, weblinks to check later, or even images that inspire elements of the story.

An example Evernote notebook

Whatever you add will sync across your devices. So that weblink you save on your phone at lunchtime is right there on your PC when you get home.

And that’s just the free version. The paid versions offer far more features, such as forwarding emails directly into Evernote, accessing notes offline, and searching for text within PDFs or Office files.

Keeping your writing error-free

Writers don’t like to admit that they need a little help with their writing. But everyone needs a second pair of eyes to check for commas, or identify those pet words that we just can’t stop using.

Software like ProWritingAid or Grammarly will help you to work on your grammar and spelling. ProWritingAid offers a free web-based version that will let you check everything from grammar to repeated words and ‘sticky’ phrases.

Both programs offer free Chrome extensions that pick up the basics, so it’s a good way to decide which you prefer.

Just be sure you review their suggestions before you accept them. Both programs will sometimes suggest changes for words spelled a specific way, like brand names, and you need to ignore them. They’re not foolproof compared to a human proofreader and editor, but they’re a good check before you send your work away.

Make sure you never lose a file again

We’ve all had that moment where a laptop or PC has frozen. We’ve stared in horror, or turned the air blue, to think of that lost work. Especially if the computer has to go to the great tech graveyard and we can’t get at the files any more.

Talking about storage is probably teaching you to suck eggs but it’s well worth a mention. You can’t beat a good old-fashioned external hard drive - as long as you remember to copy your files to it on a regular basis. So even if you’re unlucky enough to contract a virus that gets into your cloud storage, you’ve still got a version of your files on your disconnected drive.

But you still need a backup schedule to make sure you copy the files. And it can be awkward if you lose your file the day before you were due to back it up again.

Cloud storage can help alleviate these sorts of problems. Dropbox and Google Drive are two of the most popular solutions, although there are others available. Google Drive syncs with Google Docs and gives you 15GB as standard. Dropbox gives you 10GB, although both services expand the amount of storage through subscription services.

Both platforms also offer a desktop version that allows you to access your files right inside Windows Explorer. They also eliminate the need to email files to yourself; simply log in on a different machine, download the file, and re-upload once you’ve made the changes. Then it’s right there next time you log in.

No more having to fumble around for a USB stick

Google Drive even lets you access every version in the previous 30 days, which is helpful if you’ve written over the wrong file.

Just make sure you backup whichever solution you choose to an external drive you can disconnect when not in use.

Establish your writer platform online

If you want a career as a writer, at some point you’re going to need a website. It’s much easier to build a platform before you have books to sell, so you can set up a site no matter what point you’re at in your writing career.

While free services might seem attractive, Wordpress or Squarespace are better places to start for a serious website.

Squarespace offers drag-and-drop functionality, while self-hosted Wordpress is a content powerhouse that lets you run a professional website that’s customised to your needs. They’re also excellent platforms if you want to start a blog - find out why blogging is so important to fiction writers.

Whichever you choose, you can make a site that’s as simple or as feature-filled as you need it to be. That’s the beauty of these platforms - you can customise them to suit you and your writing.

And that’s ultimately what you want from your technology - solutions that suit your own writing career.

Over to you! Which tools and technology do you use to make your own writing life easier?

Novel House Rules

 

I had a fantastic day at the Scottish Association of Writers Conference on the 18th of March 2017. A workshop with fellow Dunfermline author Keith Gray took us all back to the secrecy of teendom and we delved deep into a little group editing with Edinburgh author Regi Claire.

 

I led a workshop based on date 32 from ‘52 Dates for Writers’, the house-hunting date. I loved the snapshot of all the different narratives that was produced by dwelling on dwellings. At the end of the workshop, everyone wrote a set of 5 house rules for one of the homes in their story. With permission, I share a selection of these here with you.

 

  1. Don’t encourage Ethan to talk to people who are clearly not there.

  2. Never leave the front door unlocked and never answer the door to strangers.

  3. Tidy up your duvet and pillow from the living room couch every morning before breakfast.

  4. Don’t try to manipulate your father into extending your stay.

  5. Angelo is welcome to visit but must leave by 10pm.

Elizabeth Frattaroli

 

Do as I say.
Do it when I say.
Don't think you can fool me.
Don't think I don't know.
Whatever happens in this house stays in this house.

Keith Gray

 

  1. Spillages must be cleaned unless you have enough in your bank account for a new carpet.

  2. Dirty fingerprints will be compared with the samples held on file.

  3. Laundry must be collected from the utility room. Items not collected after 3 months will be bagged for charity.

  4. Bottles from the wine cellar are tagged.

  5. Parties are restricted to afternoon tea. Social media will tell the truth if you don’t.

Catherine Ogston

 

  1. Please remember – don’t forget, never leave the bathroom wet.

  2. No dancing on the ceiling.

  3. Please give way to individuals measuring 6 foot by 4 foot, or more.

  4. Leave all indoor doors that are locked, locked.

  5. No screaming at any time.

Martha Wells

 

  1. Anyone wearing hobnailed boots on my newly-fitted tropical hard-wood flooring will be trampled to death.

  2. Please leave the dishwasher stacking to my husband. He is the only man in the world with a spiritual understanding of the dishwashing psyche.

  3. Put the tin bath back on its nail on the outside wall of the cludgie when you’ve finished your ablutions.

  4. Don’t get between the cat and its feeding bowl.

  5. Play nicely with the dog.

Don Wells

 

No downstairs food upstairs

No locking bedroom doors

No mobile phones in bed

No leaving / arriving in uniform

No English at the table

Gillian Duff  

 

I loved the questions these little lists provoked and the way just a few lines encapsulated the atmosphere of a household, a home. Who does Ethan try to talk to? Which food is considered fit for eating upstairs, and which downstairs? Is the forbidden screaming the sound of innocent enjoyment or something more sinister? I wanted to know more about both the characters who made the rules and the often unfortunates who have to live by them. 

Why not try writing the house rules for one of the dwellings in your story? These could be spelled out on the walls of the home, or in a letter to a house-sitter or guest, or they might remain unspoken - invisible rules that bind none-the-less.

 

Author Biographies

Elizabeth Frattaroli’s first middle grade fantasy novel, 'Pathfinder 13', won the T.C.Farries prize at the Scottish Association of Writers conference last year, and she is a member of the Society of Children's Book Writers and Illustrators and the Scottish Association of Writers, as well as Press Secretary for the Angus Writers’ Circle. Find out more here or follow Elizabeth on Twitter @elizfrat. Elizabeth’s house rules are inspired by her current work-in-progress, a Young Adult novel called 'Sixteen Again', a modern-day Sleeping Beauty story with a Faustian twist.

 

Keith Gray is a writer for children and young adults. He has published over 20 books and been translated into over a dozen languages. His novel 'Ostrich Boys' was shortlisted for the Costa Children's Book Awards and the CILIP Carnegie Medal and has been adapted for the stage. His house rules are based on his latest YA novel in progress.

 

Catherine Ogston writes with Perthshire Writers, has various YA projects on the go and has a short story in New Writing Scotland 35. You can follow her on Twitter on @CatherineOgston

 

Martha Wells is a member of Aberdeen Writers' Circle and is currently at chapter 37 of a work of historical fiction, 'Incoming Tide', inspired by the true story of her great-grandparents.

 

Don Wells was born in London, had his young life disrupted in 1940 by a dreadful man called Herman Goering, moved to Buckinghamshire, served Her Majesty in the Army in Aberdeen, Cyprus and Germany and finally settled in Aberdeen, where he now indulges his passions for writing, tai chi, singing and laughing. He is committed to finishing his first novel. You can follow his efforts here.

 

Gillian Duff is a writer, educator and businesswoman who lives in the beautiful Scottish countryside with her children and friendly Jackadoodle.

Gillian writes non-fiction which focusses on wellbeing which helps others to lead a more natural life. Her recent book on Meditation and Mindfulness is available on Amazon. She is currently working on a crime-fiction novel based in the north east of Scotland but which has its roots all over the world. Find out more about Gillian’s writing on her website.


 

This is one of more than 100 writing exercises and prompts from the creative writing guide ‘52 Dates for Writers’.  To purchase your signed copy direct from the author